Here at DMD, this is something we’ve seen over and over again working with our realtor clients: spending a few hundred dollars to stage the homes you’re selling is a wise investment - it can increase a home’s value by up to 5%.
Something else we’ve learned? You don’t have to break the bank to stage a home. The median dollar value spent on staging homes in 2019 was $400.
That’s not a budget-buster, but DMD knows how you can save even more - and make your home staging more special.
How? By partnering with local Alaskan brands.
Why Should You Partner With Local Brands To Stage Homes?
You Can Save Some Cash
Home staging requires furniture, decor, and other items that make the home look livable. Maybe you need a unique entertainment center or kitchen table to help clients picture themselves living in the home.
All of these items cost money - and they might not be appropriate for every listing. When you partner with local brands to provide furniture or decor for your homes, you won’t have to buy these items (and you can give them back when the staging is over).
Saving cash to make your home more unique and appealing to buyers? Sounds like a win-win.
Partnerships Show You Are a Team Player
When you partner with Alaskan brands, you build a network. Within that network are members of the community who can spread the word about your products and services. (Plus, they may want to get the word out about their products being used in your listings!)
The more businesses you partner with, the more of a team player you become in the area where your clients live.
You’ve Got Options
What brands do you want to partner with? There are plenty of options if you keep your mind open:
Furniture brands or manufacturers
Local artists
Interior designers
Music stores (that sell pianos, guitars, drum kits, etc.)
Use beautiful planters from a local potter. Or fill the house with succulents from a local outdoor store. The options are endless!
How to Partner With Local Brands
Think Outside the Box
What products will make your homes stand out to buyers? A statue? An antique lampshade? Wacky decorations in the front yard?
Think of different ways to stage a home to give it the personality that will speak to buyers. Then, reach out to businesses you think may be interested.
What’s In It For Them?
When local businesses put their products in your homes, they have a unique opportunity to advertise their brand and even sell the staged products. Tell buyers about your partnership and that the art on the walls or the piano in the living room is for sale. Give buyers your partners’ business cards.
Communicate these opportunities (and your successes) with potential partners. They will be more likely to haul their products into your home if they know they can make a sale or gain new clients.
Start Looking Now
Don’t wait until you schedule an open house to stage the home. The right decor can seriously enhance the professional photos that you use to advertise the home online. Reach out to brands now before you schedule the photoshoot.
Want more information about staging and how it can boost the quality of the photos and help you sell properties for more? Reach out to us for more information.