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Real Estate Photography: First Image, First Impression

We all know that photos are crucial to creating a real estate listing that sells. This is especially true in Alaska, where so many out-of-state buyers are purchasing homes without ever setting foot in them.

But recent studies show just how important those photos are — and which photo is most important for buyers. 

Specifically, a low-quality or missing photo of the exterior of your home could make the difference between whether a buyer is interested in your property or if they move on to the house next door. 

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You Have 20 Seconds to Make a First Impression 

When homebuyers look at a real estate listing, they spend 60% of their time looking at photos. Property descriptions can certainly have an impact on whether a buyer is interested in attending an open house or making an offer, but photos show buyers what it will feel like to look at their new home. 

Do your photos show off your clients’ home? 

Eye-gazing studies took these statistics even further to see which photos are most important to buyers. Out of the 56 seconds that buyers typically spend looking at the photos, they spend 20 seconds - more than a third of the time - looking at the exterior. 

In contrast, buyers usually speed through photos of the interior, spending no more than nine seconds on each subsequent photo. Moreover, they are most likely to remember the photo of the exterior when making their decision about a house

For this reason, an excellent exterior shot should be the first photo that buyers see. 

Do you have a photo that properly shows off the property’s curb appeal and size?

If you don’t, the buyer is likely to move on within two seconds. Two seconds! Most buyers won’t get through reading a whole sentence of your property description before they decide to click away.

However, if you have photos that show off the quality of the listing, the property will sell 32% faster and with a 47% higher asking price per square foot on average. 


The stats don’t lie. Investing in a real estate photographer will pay off when you sign your home over for a higher price. 

Sell Your Home Faster with Alaska Professional Real Estate Photography

At DMD, we know how important high-quality photos are to your listing. Moreover, we know how to help you create a cohesive “story” of sorts with those images, taking prospective buyers on the journey of the home you want.

We offer a full range of photos and videos to sellers and their agents throughout Alaska, and our team consistently delivers effective images that work to sell homes in Anchorage, Eagle River, Palmer, Wasilla, and Fairbanks.

Reach out to our team for more information on our packages and how we can help you sell your home for a higher price.