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The Power of Virtual Staging for Real Estate Sales

Hauling staging furniture in and out of your listings can take a lot of time and money. Luckily, here at DMD we have a better way to let buyers see the potential of your listing (without the heavy lifting!). 

What are we talking about? Virtual staging!

This trend is becoming more popular among real estate agents in Alaska for good reason - it helps to sell homes faster and for a higher price. 

What Is Virtual Staging? 

Virtual staging, as the name implies, is all done on the computer. Our photographers and editors can add furniture, art, and decor to pictures we take of a listing. Once the photos are finished, buyers can get a glimpse of what their new home might look like. 

Why Use Virtual Staging? 

The statistics say it all:

  • Homes that are staged sell 67% faster than homes that are not staged

  • 77% of agents believe that staging is beneficial for buyers who want to picture themselves in the home 

  • 44% of buyers look online for home listings before they look anywhere else 

Bottom line: buyers love a home that is staged. They also love viewing photos of homes online. Virtual staging enables you to bring them everything they’re looking for - while saving some money, so that you get the most out of each listing.

Specific benefits of virtual staging include: 

Endless Possibilities

Moving furniture in and out of your listing can be tiresome - and once you move it in, you may realize that it doesn’t look quite right. Virtual staging allows you to try out different color schemes, themed rooms, or decor - all without lifting a finger. 

Well, okay, maybe a finger (to push the buttons on the keyboard), but that’s it!

You can instantly change a couch from black to white or add a rug, table, or large piece of artwork. No need to shop or send furniture back to the store!

Saves Time and Money 

A traditional staging costs upwards of $500, and you only get one option. Virtual staging cuts the costs of labor and choosing furniture in half - literally. 

Most real estate agents don’t pay over $250 to have high-quality photos filled with beautiful furniture and exciting decor that sticks in the minds of buyers. 

Moves Buyers Farther Along in the Process

Virtual staging speeds up the home buying process because buyers can already see themselves in the home when you have customized the virtual staging to their taste level. 38% are more willing to physically visit the location and walk through a home if it was staged online (versus not staged). 

What about here in Alaska specifically, where so many homes are sold without the buyer ever visiting in person? Virtual staging matters even more. One in four realtors reported that the time it took to sell a home greatly decreased once the home was staged. 

High-quality marketing materials for a low price that will get your homes sold fast? Sounds like a win to us. 

Learn more about our virtual staging services and how we can help you implement this strategy on your next listing.