In order to ensure your Alaska properties remain in “hot property” status among online buyers, you’re going to want to get ahead of the curve by incorporating interactive floor plans into your listings now.
Why? There are all kinds of advantages to having this new feature for your property listings here in Alaska, some of which you may be surprised to learn.
Interactive Floor Plans Are More Than Your Average Virtual Tour
An interactive floor plan is a digital tool that combines 2D maps, your 360-degree virtual tour or video, and your listing’s gallery photos with the ability to shift the image around digitally so that users can view a property online from literally any angle.
It is the rising trend, and soon to be an essential component of every property marketing campaign. According to one leader in the homebuyer digital experience industry (The Bokka Group), 91 percent of buyers cite interactive floor plans as influencing their buying decision.
Many agents choose interactive package options such as:
Incorporating dollhouse-like cutaways
Pinning clickable photos to exact locations within the 3D property
Scaled virtual furniture to move around for spatial reference
These are just three examples. The possibilities are practically endless depending on the software used to create your interactive floor plans.
This Tool Directly Benefits Your Alaska Real Estate Business
While trends come and go, we believe that incorporating interactive floor plans into your Alaska real estate listings is truly one with staying power in the real estate industry.
Given the broad shift in Alaska homebuyers toward online home purchasing as a preferred option, your success lies squarely on the constant evolution and expansion of your clients’ digital experience.
There are a number of direct benefits to interactive floor plans for your real estate listings. Let’s take a closer look.
Information That’s Easy to Digest
Sometimes when a buyer hasn’t personally been in the home, it can be difficult to assess a property’s features or spatial qualities from pictures or a virtual tour.
Interactive floor plans can present a property in a way that answers questions buyers sometimes don’t even know to ask.
Increased Interaction Equals Longer Dwell Times
When clients are immersed in exploring your property listings, this translates to longer dwell times and boosted engagement. These are important wins in terms of your site’s SEO, which can mean that your page is more likely to appear in searches.
It also means your clients are spending that much more time with your brand - always a win-win for building long-term relationships.
Your Agent-Client Relationship Can Grow Into a Teacher-Student One
Using an interactive floor plan for the first time often requires a bit of guidance - say your client isn’t especially tech-savvy or they simply haven’t ever had an opportunity to utilize content like this before. You have the unique opportunity to build your client relationship in a different way than most real estate agents right now.
Bring them in and show them how great this new technology is! Before you know it, they’re telling friends about their amazing real estate agent, and how you taught them about this new high-end digital tool.
Statistics Show Interactive Plan Conversion Rates Beat Out Static Floor Plans
Pro homebuilding marketing experts with BDX report that among home builders, when clients are presented with interactive floor plans, they typically convert to active prospects at a higher rate than with standard static floor plans. Put simply, interactive floor plans make people more likely to buy.
Because these plans help present your properties’ floor plans in such a unique, visual, and interactive way, it only makes sense to us that you would see similar results with your Alaska real estate listings.
If you are interested in learning more about how we can help you incorporate interactive floor plans into your Alaska property listings, contact DMD Real Estate Photography. We’d love to work with you on reaching your real estate business goals with this cutting-edge technology!