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Great Photos Can Increase the Perceived Value of Real Estate

Alaska realtors do many things to try to sell their properties for the highest price. They clean up the lawn to increase curb appeal. Stage the home to make it look attractive. Have necessary repairs done.

But there’s one specific element that can dramatically increase what buyers are willing to pay for a home. It’s how the photos look.

Okay, yes, we’re a real estate photography business. Of course we’d say that. But it’s not just us...

Statistics on the Importance of Real Estate Photography 

How important are high-quality photos to selling homes?Half of all home buyers find their home online. And this matters, because...

  • When buyers look online, they spend 60% of their time looking at listing photos. In contrast, only 20% of their time is spent looking at the description of the home.

  • Even the types of images can matter. For example, homes with aerial photography on their listing (aka, images taken by drones) sell 68% faster than homes without.

So good pictures are important. But how do they impact the price buyers are willing to pay?

  • If a home has high-quality photos on their listing, it can get 47% more per square foot than a home without high-quality photos. 

  • Other research says you can sell a home for up to $19,000 more if you decide to use professional real estate photography. 

In short, not only will a home sell faster with professional photos, but your listing will also drum up more competition and ultimately sell for a better price. 

Why? Because high-quality photos suggest a high-quality home. 

At DMD, we use drones, videos, virtual staging, and more to give buyers a better idea of what it’s really like to walk through each room. 

Members of our team can help real estate listings in Fairbanks, Anchorage, Eagle River, Palmer, and Wasilla sell fast and for a higher listing price. Reach out to us through our online booking form today.