Real estate agents do more than help customers buy and sell homes. Like any professional earning commission or owning a business, real estate agents must sell their personal brand. Alaskan buyers and sellers have plenty of real estate agents to choose from. The right branding can help you stand out and show customers that you are the best in the biz.
Personal branding doesn’t have to be expensive or complicated. A simple, professional headshot is an ideal first step for any agent who wants to appear professional, polished, and prepared to make the sale. If you don’t have a headshot yet, you might be missing out on key opportunities to reach customers.
Why Are Realtor Headshots So Important?
They Show You Care.
Headshots aren’t just a pretty picture. They tell the story of your personal brand and set expectations for customers. Buyers and sellers want to hire an agent who is on top of their game, professional, and knows how to go the extra mile. If you can’t be bothered to spend an hour working with a professional photographer to get a headshot, buyers will assume that you are not going to make extra efforts to help them, either.
They’re Versatile.
Think of all the ways that you reach your customers: social media, “for sale” signs, your website, and so on. Headshots can be easily placed on all of these platforms. The right headshot will be appropriate to use on Twitter, LinkedIn, your website, and next to your listings. That’s a lot of value from one photograph.
They Set You Apart.
A clear, professional photograph makes you more memorable. If you have a specific brand that you promote, you will be even more memorable. A small detail or quirky accessory can set you apart from the other real estate agents in your area. Highlight your personality with a photographer who knows how to make you shine.
Why You Should Go to a Professional
The best headshots pay great attention to detail: a great smile, the right clothes, and good lighting. But your iPhone can’t do as much as a professional photographer’s camera (and editing software). A professional can make the entire process of taking your headshot much easier because:
They know how to set up the room. Don’t have natural light or a solid backdrop? Your photographer will. They have the equipment to set you up for the perfect picture.
They can retouch the photo. A little retouch never hurt anybody! Professionals will have editing and retouching software to highlight your best features (and downplay anything that you don’t want in your photo.)
You don’t have to do the work! No one loves running back and forth from their camera to click buttons or set timers. Let your photographer adjust you, adjust the shot, and give tips on how to put your best face forward. All you need to do is sit and smile!
Ready to invest in your real estate career? Reach out to DMD Real Estate Photography for your next business headshot.