A good portion of developing our clients’ listing galleries is dedicated to the post-production process, which can include digital image editing. In other posts, we’ve shared some of our insider secrets to producing the most flattering Alaska property photos for you after the photoshoot has already taken place.
It’s really nice when clients make our job easier, though, with savvy home staging. One of the most important aspects of staging savvy that sells homes? Smart use of color psychology.
Color Psychology in a Nutshell
Simply put, color psychology pertains to how color influences the way a viewer thinks and feels — both huge factors that play into homebuying decisions. Whether online or in-person, the pallets you choose for staging your listing will ultimately play a huge role in potential buyers’ visualization process when touring your home.
Using color psychology in home staging for your Alaska listings can suggest feelings of the home’s comfort, efficiency — even its security. In other words, all the things we seek when searching for the right home to purchase.
How do you convey these feelings through colors?
Popular Staging Hues and Their Common Associations
Advertising execs across consumer markets have been using color psychology tactics for generations. And when real estate agents utilize the principles of color psychology, well, the proof is in the month-end reporting.
Here are a few colors and their most common associations:
Grey: (the new white) tranquility, neutrality, peacefulness
Blue: (depends upon the shade) trust, power, autonomy, freshness
Green: nature, health, harmony
Yellow: welcome, optimism, hope
Orange: dynamism, movement, energy, confidence
Our clients’ bottom lines say that applying the right color combinations in the right way when you’re staging your home simply attracts more buyers.
3 Easy Tips for Effectively Applying Color Psychology to Your Staging
TIP #1: Color the Mood to the Purpose of the Room
Master baths (and any bathrooms for that matter) have shifted from a mere utility function to our most private retreat. Your color choices should match the trend. A combination of hunter greens and deep nautical blues in your linens and props against a backdrop of tranquil gray wall paint and/or tiles will create the Alaskan oasis your clients are seeking in their most private moments.
TIP #2: Too Much of a Good Thing...Well, It’s Still Too Much
High-energy colors like red, yellow, and orange are excellent attention-grabbers — but use restraint. They are far more effective in bite-sized accents than in large swaths of fabric or as an entire wall of color. In fact, too much of these shades has been shown to sometimes cause anxiety, distaste, or worse.
TIP #3: Save the Color for Your Staging Elements
Sure, you want to tell the story of your property through staging. But at the end of the day, your client is still going to want to create their own version of that story. This is why we suggest keeping your colors to staging elements while maintaining neutral tones when it comes to more permanent elements like wallpapers, paints, and fixtures around your homes.
For more recommendations on how to stage your listings in preparation for a gallery photoshoot, contact DMD Real Estate Photography. Helping you capture the essence of your Alaska home listings through images is our passion.