If you are a seasoned real estate business owner or agent, you probably know the value of high-quality real estate photos.
Quite simply, the data shows that homes with professional real estate photos sell faster and for money. And today, with more homebuyers relying on the internet as part of their home search, having high-quality, professional photos on a listing is more important than ever.
The photos featured on online listings can impact the selling price, how quickly the home is sold, and even if the property ends up being sold at all. First impressions are impactful, and homeowners will likely move on to the next listing if the images on your listing don’t catch their eye. Your real estate photos can also influence their opinion of a home before they see it in person.
4 Common Real Estate Photography Problems
Of course, capturing eye-catching, beautiful images of a property isn’t always easy. Here are four common problems you may encounter when taking pictures of properties (and how a professional photographer can help you avoid or fix them):
Bright windows, dark rooms
If you’ve ever tried to photograph an interior yourself, you may have noticed that the room looks darker than the windows. Exposing the shot will either make the room even darker… or the windows even brighter. You’ll also make it harder to see features or the view outside, both of which are pretty important when trying to sell a space.
A professional real estate photographer can help you take photos that show the interior, windows, and exterior view through a special technique called bracketed exposures. This strategy combines multiple images to produce an end shot that is properly exposed throughout.
Sunlight vs. artificial lighting
It can be tricky to balance sunlight and artificial lighting in an interior photograph. In images, natural light from the sun often appears as a cool blue, while artificial lighting from interior lamps comes off as overly warm. When both sunlight and artificial light exist within the same image, it can cause an imbalance of color.
To fix this common issue, a professional photographer will use a type of powerful lamp called a strobe. Strobes generate a bright light that prevents color imbalance by lighting all spaces equally with the same source.
Small spaces
With small spaces like bathrooms or closets, it can be difficult to include everything in one shot. A professional photographer can help by taking the photo with a wide-angle lens. To ensure a straight line throughout, your photographer may also need to update the image in the post-processing phase.
Improper angles
Angles are particularly important in real estate photography. While photographing a room at the right angle can make a room feel bright and airy, doing it at the wrong angle can make the same room seem cramped. An experienced photographer will know exactly how to work angles to make the interior of your property look its best.
DMD is made up of a team of talented and dedicated professional real estate photographers who not only know the industry, but also all of the nuances of getting the best shots in a unique place like Alaska. When you want to make sure your listing photos really stand out, get in touch with us.