If you are selling a product or a service, you need to understand the first rule of sales: know your audience. Alaskan millennials want different features than Alaskan baby boomers. Families with three children want different amenities than young professionals. And first-time home buyers will likely be more impressed by photos or listings that veteran home-buyers might gloss over.
In recent years, millennials have taken over the largest share of home buyers: 38% of current potential buyers were born between 1981 and 1996. Experts predict that this share is going to increase in the next few years. Focus your attention on the Alaskan millennials who may be potentially looking at your listing.
How do you do that? Here’s what they want to see when they’re browsing online.
Open Floor Plans
Millennials grew up watching HGTV shows that praise two things above all else: shiplap and open-concept floor plans. While you can probably ignore shiplap, you should definitely pay attention to open floor plans.
Why? Because open floor plans allow millennials to entertain, have parties, and share their space with the people they love. If you have an open floor plan, show it off!
Big, open spaces are not just important indoors, either. If you have woods or a big backyard, include this information early in your listing, and show it off with great images.
Space for a Home Office
As you stage your home or take photos, think about the story you want to tell. What kind of day will potential buyers have in your home? Besides entertaining, how can they use the space to enjoy their lives?
Many millennials spend a lot of time at home. Remote work is more common among millennials, especially in the age of COVID-19. Do you have a spare bedroom or space for a home office? Stage your home appropriately and let millennials know that you have the perfect place to work from home.
Add (or Reveal) Hardwood Floors
Your target audience can help you write the best listing and make any necessary repairs or upgrades that add value to the house. If you’re not in love with the flooring right now, opt for hardwood floors, linoleum, or vinyl. Millennials would rather mop a hardwood floor than steam-clean carpets.
Fortunately, many homebuyers just need to remove carpet and freshen up their floors to get the look that millennials love.
Location, Location, Location
Despite living in a world more dominated by technology, millennials want the same things as previous generations. They want to get value out of their home, make a good investment, and enjoy a fulfilling life. Old adages still apply to newer generations.
That means location can still increase the value of a home beyond its square footage, features, or upgrades. If your property is in a great location, include this information. What coffee shops are nearby? Grocery stores? By telling buyers where they can walk or bike, you will continue to share the story of what your home can do for them.
A Great Story
As you tell the story of your property, consider the written listing, staging, and graphics that will appear online. Give buyers the chance to take a 3D tour or see the property from the perspective of a drone. You have many opportunities to truly show how your house can become someone’s home.
Don’t know where to start? Reach out to DMD Real Estate Photography. We can help you choose the best package to show off your property and appeal to Alaskan millennials who may be interested in buying.