The only thing that is permanent in this world is change. And this change must always be geared towards the positive direction, which, for any businessman or businesswoman, means growth. Growth of their business in terms of profit, their growth as a person through acquiring wisdom. Surely, you have realized this before, and as you look for ways to improve you stumbled upon this blog. Well, you are definitely in the right place.
In doing any kind of business, the wisest decision comes upon the proper utilization of leverage. This means, using one thing in order to gain more. For example, you are using your capital, perhaps by acquiring equipment or manpower, in order to gain bigger profits. Advertising or marketing has been the best leverage for a lot of businesses if not all. Here is where we come in as DMD Real Estate Photography. Through spending 10% of the sales (as the basic rule of thumb goes) on high quality images to showcase a home, agents or sellers would be able to sell the house in a short period of time with the largest possible offer.
Well, getting a professional photographer to come up with images for a listing is already a basic method when it comes to real estate marketing. It has even become a necessity in these times. Therefore, one must go beyond getting only a photoshoot package in order to get better in the business and also to improve their portfolio.
Q: So, how?
A: Basically, by doing more through doing less. Leverage, right?
Always Put in Extra Effort on Real Estate Marketing Campaign
A basic listing would just show pictures of the home. These pictures will be syndicated upon hundreds of websites such as Zillow, Trulia, Apartment.com, etc. Good advertisement, yes? Since home searchers will be able to find them all over the internet. The problem comes when we look at the big picture, the large crowd of houses that look the same where the listing gets buried in a matter of days, if not hours after posting.
To overcome the issue, the home will have to have its own place on the internet. A website of its own which separates it from the crowd in a way that is very much enticing to someone who is eager to find a home. Listing websites are available as extra services provided by real estate photography companies. Check this out this listing website.
Also, marketing kits will have to be made aside from images. Posters and flyers are good options when it comes to advertising. Photos of the home must be put in one collage with a layout that would be comprehensive and at the same time interesting. But not everyone has a talent for this. Oftentimes, searchers would be turned off because of the arrangement of the images, the wrong colors, and font styles that are all over the place.
As an agent, you can leave this task to another person, while boosting the effectiveness of your campaign. Through spending a few extra bucks, you would be able to gain more profits than expected.
Let Others Do the Posting for You
Since we are guided by the principle of doing more by doing less, let someone spread news about your listing in the place where it matters most. And this place is social media. The place where most people go to these days for any type of information. Social media posting has become a very important tool since the emergence of Instagram, Facebook, and other similar sites. One post can easily be seen by a lot of people.
But, as an individual, your profile might not have enough followers to reach a lot of people. Therefore, it must be on pages which have a large following. A Facebook page like DMD Real Estate Photography. Marketing companies have their own pages which they can offer as a space for you to put your listing in, for a very minimal cost.
Going Beyond the Basics Yields More
A listing would comprise pictures of the home. But for some home searchers this may not be enough. They need to see the dimensions of the rooms in one place and the flow of movement inside the house. And this could be done through adding in a floorplan. In this way, they will be able to imagine themselves moving inside the house or how they will use a particular space through knowing its size, shape, and overall placement. Through adding one small thing, you would be able to get more inquiries. More inquiries greater chances of getting offers.
And speaking of small things, how about adding in an extra spice to your images. For example, making the façade look more enticing and perhaps magical by changing the background. This can be done through twilight imaging. Photographers can be asked to add this extra effect in post-production. The house now standing out over purple skies would invite more eyes to it.
DMD Real Estate Photography, through years and years of experience in marketing, knows what works and what doesn’t. As Alaska’s best real estate partner, we offer full marketing packages to our clients since we understand very well how business works. Call (907) 268 7701 INFO@DMDREALESTATEPHOTOGRAPHY.COM to know more about our services and how we can help you increase your efficiency as a real estate agent in 2021.