Buyers and tenants in Alaska start to search for their next home online, as it is in 2021. Sure, you already have your property on listing websites up for sale or rent. Yet, there are thousands upon thousands of real estate listings online, especially in Alaska.
So, how can your listing be considered a diamond in rough and make it stand out?
Here are proven ways to make your property stand out from a crowd of thousands:
1. Staging
Real estate agents have spoken time and time again that staging is the key to make a listing stand out. An empty home may look very much uninviting to the eye of a prospective tenant or buyer, but a staged home can give them ideas about their future in the said home and showcase the possibilities of the space. And further than getting the home sold or leased faster, it can also increase the value of the property.
They also call it styling, which is a term for staging the home for a particular target market, a particular lifestyle which you or your stager thinks is the best to get your home off the market and get fantastic offers. To know more about this strategy, check out our article about getting ahead of the tough Alaska Real Estate market.
An outstanding presentation will increase the click-throughs on your listing and put it on the top of the others when searchers open listing websites online.
2. Get a Professional Photographer
It may be an old saying but it still stands until this day, “first impressions last”, and this applies especially to listings. Magnificent and awesome views of the home define the property on the get-go.
20 seconds. 20 seconds is what it takes for you to get your buyers’ attention. This is according to Wall Street Journal, 95% of people will view the first photo of a listing for 20 seconds before they go to another.
Get a professional photographer to showcase your property in the best possible light and show all the potential of its beauty. Although there are apps and great camera technology in smartphones, choosing the right angle and choosing the best source of light is something that they cannot do, and of course, that real estate agents may not have the talent for.
3. Choose the Best Features to Show
The best way to make your listing stand out is to get your buyers’ eyes straight to the best features of the home. While it makes the property worth remembering, such a strategy can also draw them away from the less desirable features of the home.
Make sure that the best photo of your home will appear earlier in the order of the listing. For example, if you have a newly renovated kitchen, or a part of the house which has a beautiful natural light, or perhaps if the front view stands before a great view of nature.
4. Keywords, Keywords, Keywords
You must know your target market and make sure that your title and your description will get the attention of your potential buyer and future tenants. You can look into keywords that would highlight the home’s proximity to amenities, or those that would get the audience’s imagination.
Walking distance to shops, high ceilings, close to public transport, hardwood floors, city views, or stainless-steel appliances, are just few of the feature keywords that you could use. You can also put in a few descriptive keywords in the mix: impeccable, luxurious, newly renovated, brand new, beautiful, low maintenance, spacious, or stunning.
To determine the best keywords to use, you must know your target market and the neighborhood. For example, most young families will look for a home that is close to primary schools, thus you have highlighted the listing’s location in the title and the description.
5. Add in a Floor Plan
As we have said before in this feature article, 3 Reasons Why Real Estate Campaigns in Alaska Should Include Floor Plans in Property Listings, 80% of sellers believe that floor plans are significant when putting a property on the market.
A floor plan shows the layout of the property, including dimensions and positions, so that buyers will know how big each room is and where they are located. Prospective buyers and tenants will be able to see how the property flows, how their furniture might fit in, and subsequently be able to imagine themselves living in the home.
With our long experience in the real estate business, DMD Real Estate Photography, gives the best advice and service when it comes to marketing materials. If you want to go the extra mile and get your listings to stand out, check us out and let’s talk about improving your sales.