Real Estate Photography may have the same compositional rules as other types of photography; landscapes, sports, or portraiture. They all have similarities when it comes to several technical aspects but real estate photography differs when it comes to scale and industry requirements. So, in order to get better in the craft, you will have to look more into composition.
Every Picture Tells a Story
Photography is a tool for communication. Each photo in a listing serves a purpose to communicate a relevant message to your intended audience. A photographer should have this in mind while clicking the shutter in order to achieve such an effect.
This photo imparts a rustic experience while exuding exquisiteness. A viewer would definitely put himself or herself in the space relaxed and relieved suggested by the details in the composition. Also, the window adds a great detail to the photo, suggesting a connection to nature. There is a lot to be said in this photo, which can be countless to a potential buyer with a wide array of imagination.
Feature One Subject for Each Photo
Focus on one subject at a time. Although it may be a good idea to feature how spaces are connected, this can make it hard to take in the details individually. See how the fireplace is featured in the photo below while it accents how wide the space around it is. DMD Real Estate Marketing has been Alaska’s top expert when it comes to advertising spaces, with key features ensuring that the message comes across through viewers.
Keeping a Good Ratio
What we mean here is the floor to ceiling ratio which can be achieved by keeping your camera lens between 3 and 4 feet in height. Shot too low and it might show unwanted shadows in the furniture. Shot too high and viewers might feel unnaturally tall. Although this tip is subjective and every shot depends on your preference, a good rule of thumb should be keeping the camera about the height of your elbows.
Cut Smart and Frame Beautifully
Cutting a bookshelf can distract a viewer. Avoid chopping objects in a photo as much as possible. Frame and crop your pictures where whole features are included. If it cannot be helped, cut in places where it is not so noticeable.
Final Tip: Be Consistent
Real Estate Photos are included in an array like a carousel, sometimes viewed as a whole album, skimmed through in chronological order. When you’re done or anytime you have a chance, look at your images in succession and ask yourself, “do any of them stand out?” In a bad way, of course. They should have a consistent look and work well together with each other.
By this time, you may have your own technique and own approach to every project. These tips are subjective and may not apply to every shot or every property. But without guiding rules in mind, you may easily forget the intended purpose of your images. Taking it from the experts, we at DMD Real Estate Marketing only want the best for you. We leave you with advice and always bring value to every listing by improving your skills.