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Second Home Buyers Want Alaska's Recreation: Target Them with Your Photos

According to the Institute of Luxury Home Marketing, those in the market to buy a second home are seeking out those amenities that support a healthy and active lifestyle. 

In a recent study, nearly three-quarters of their survey recipients specifically cited recreational activities that Alaska is known the world over for providing:

  • Boating (9 percent)

  • Hunting and fishing (12 percent)

  • Winter recreation (16 percent)

  • Water sports like kayaking and white water rafting (37 percent)

If you are interested in reaching people looking for a second home, one of the smartest things you can do is target them with your photos by wowing them with exactly what they want: Alaska’s recreation. 

Here are several techniques DMD Real Estate photography uses to capture those knockout recreation shots you need to draw those second home buyers into your listing galleries.

Capturing the Best of Alaskan Adventure

Never before have real estate agents been able to access the photo angles possible using a drone. This is great where second-home buyers are concerned because DMD’s experienced drone photographers know how to capture the most stunning images of all Alaska has to offer. 

When you work with us on targeting second-home buyers with your gallery photos, we make sure to capture that great Alaskan adventure in your listing images. One of the most important things drone photos can do is to highlight your listing’s close proximity to the adventurous Alaskan outdoors. 

Aerial shots demonstrating short distances to nearby waterways, designated hunting areas, and other recreational activities are often the ones that seal the deal on second home contracts. 

You may not be aware of this, but shooting from just a few feet above the average person’s reach can be an absolute game-changer when it comes to your listing’s exterior photos.

Nestling Your Home Right into the Alaskan Wild

We can also demonstrate just how lush and nestled into the Alaskan wild a given property truly is. Back on the ground, a wide-angle lens can help. These panoramic photos flesh out a potential buyer’s outdoor living dreams. We work to show Alaskan second-homeowner hopefuls how every day spent in and around the property will feel like a retreat.

We showcase wide open spaces all the way up to a property’s forest edge. And we often even end up capturing some of the most amazing wildlife shots throughout the process as well!

Showcasing a Warm and Cozy Recreational Retreat

Speaking of making your listing feel like a proper retreat, there is one shot we recommend for every Alaska home listing. It’s that sweeping panoramic window view. 

Even adventurers need a warm cozy home to retreat into at the end of their days, and there’s nothing like curling up in a well-staged living area in front of a fire overlooking the pristine Alaskan wilderness at dusk. These are the unparalleled images that make believers out of Alaskan dreamers!

Beyond that panoramic view, our images will emphasize the slower, more relaxed pace of life by helping viewers imagine front porch sitting and back porch lounging. The message: every day here is an adventure and a vacation.

The bottom line?

You have everything a second homebuyer could want at your fingertips. Nearly every listing in Alaska is within close proximity to the activities these potential buyers seek. 

As the old adage goes, “a picture is worth a thousand words.” So your secret weapon is simply capturing the story they want to live with your photo galleries. 

We can help. Let DMD Real Estate Photography work with you to write a visual story that potential second home buyers won’t be able to resist. Contact us today to help plan your best recreational shots!

Interactive Floor Plans & Their Benefits

In order to ensure your Alaska properties remain in “hot property” status among online buyers, you’re going to want to get ahead of the curve by incorporating interactive floor plans into your listings now. 

Why? There are all kinds of advantages to having this new feature for your property listings here in Alaska, some of which you may be surprised to learn. 

Interactive Floor Plans Are More Than Your Average Virtual Tour

An interactive floor plan is a digital tool that combines 2D maps, your 360-degree virtual tour or video, and your listing’s gallery photos with the ability to shift the image around digitally so that users can view a property online from literally any angle.

It is the rising trend, and soon to be an essential component of every property marketing campaign. According to one leader in the homebuyer digital experience industry (The Bokka Group), 91 percent of buyers cite interactive floor plans as influencing their buying decision. 

Many agents choose interactive package options such as: 

  • Incorporating dollhouse-like cutaways 

  • Pinning clickable photos to exact locations within the 3D property 

  • Scaled virtual furniture to move around for spatial reference 

These are just three examples. The possibilities are practically endless depending on the software used to create your interactive floor plans. 

This Tool Directly Benefits Your Alaska Real Estate Business

While trends come and go, we believe that incorporating interactive floor plans into your Alaska real estate listings is truly one with staying power in the real estate industry. 

Given the broad shift in Alaska homebuyers toward online home purchasing as a preferred option, your success lies squarely on the constant evolution and expansion of your clients’ digital experience. 

There are a number of direct benefits to interactive floor plans for your real estate listings. Let’s take a closer look.

Information That’s Easy to Digest

Sometimes when a buyer hasn’t personally been in the home, it can be difficult to assess a property’s features or spatial qualities from pictures or a virtual tour. 

Interactive floor plans can present a property in a way that answers questions buyers sometimes don’t even know to ask. 

Increased Interaction Equals Longer Dwell Times

When clients are immersed in exploring your property listings, this translates to longer dwell times and boosted engagement. These are important wins in terms of your site’s SEO, which can mean that your page is more likely to appear in searches. 

It also means your clients are spending that much more time with your brand - always a win-win for building long-term relationships.

Your Agent-Client Relationship Can Grow Into a Teacher-Student One

Using an interactive floor plan for the first time often requires a bit of guidance - say your client isn’t especially tech-savvy or they simply haven’t ever had an opportunity to utilize content like this before. You have the unique opportunity to build your client relationship in a different way than most real estate agents right now. 

Bring them in and show them how great this new technology is! Before you know it, they’re telling friends about their amazing real estate agent, and how you taught them about this new high-end digital tool. 

Statistics Show Interactive Plan Conversion Rates Beat Out Static Floor Plans

Pro homebuilding marketing experts with BDX report that among home builders, when clients are presented with interactive floor plans, they typically convert to active prospects at a higher rate than with standard static floor plans. Put simply, interactive floor plans make people more likely to buy.

Because these plans help present your properties’ floor plans in such a unique, visual, and interactive way, it only makes sense to us that you would see similar results with your Alaska real estate listings.

If you are interested in learning more about how we can help you incorporate interactive floor plans into your Alaska property listings, contact DMD Real Estate Photography. We’d love to work with you on reaching your real estate business goals with this cutting-edge technology! 

What You Need to Know About ICF Construction

One advantage of being professional real estate photographers is the opportunities we are afforded for sneak-peaks into the forefront of industry advances. Most recently, we had the chance to work with Remote Alaska Solutions on photographing a residential project that will knock any homebuyer’s socks off. We also think this dwelling offers a glimpse of Alaska’s future in home construction!  

What are we talking about?

They call it Integrated Concrete Form (ICF) construction. We call it a game-changer.

Breaking Down ICF Construction for the Uninitiated

Integrated Concrete Form is an emerging technology in construction that can provide ultra-high-energy efficiencies for residential and commercial spaces. Furthermore, these buildings’ resistance to the elements is unparalleled when compared to common building materials currently being used here in Alaska home construction. 

Remote Alaska Solutions (RAS), Alaska construction industry leader and certified ICF installer, has embraced this method. They describe the technology best as blocks similar to legos that are reinforced with both horizontal and vertical steel bars and then filled with solid concrete.

This process yields some of the most energy-efficient and durable buildings around - two very important considerations when looking for a home in Alaska!

RAS says, “Compared to traditional timber structures this process provides continuous insulation, fire protection and a superior sound barrier.” Walls also provide more than 800 times the strength of a wood-framed home.

So, how are ICF homes built? 

The 10-Step Process of Building an ICF Home

This is an entire process we had the chance to document, and we’ll admit, we were pretty blown away. Check out some of the images we captured along the way. 

[EDITORIAL NOTE: INSERT RELEVANT PHOTOS AMONG THESE STEPS; COULD SHORTEN TO INCLUDE ONLY PROJECT RELEVANT ITEMS OR TO SIMPLIFY IF NEEDED; CAN EXPAND ON STEPS FOR LONGER ARTICLE]

Step 1: Excavate and Site Preparation

Step 2: Form the Footings and Reinforce

Step 3: Finish Out the Concrete Footing Forms for Level ICF Block Stacking

Step 4: Stack the ICF Blocks

Step 5: Install Vertical Alignment Bracing 

Step 6: Inspect All Reinforcement, Strapping, and Bracing

Step 7: Pour the Concrete Into the ICF Walls

Step 8: Use a Mechanical Vibrator to Remove Air Pockets

Step 9: Level Off the Concrete and Wet Set Anchor Bolts

Step 10: Equipment Clean Up and Removal

Although the process isn’t complicated, these steps must be precise. Otherwise, the integrity of the building could be compromised. We always recommend bringing in certified professionals to build these homes. 

The Advantages of Using ICF Construction  

Add insulation and install new weather-proof window solutions and you’ll do just fine in virtually any Alaskan home. So then, why exactly would a homebuyer choose ICF construction over other options like these? 

If you have clients interested in new construction ideas, quality ICF construction can give them huge advantages when it comes to living the Alaska dream. How exactly? Let’s go over the benefits... 

  • Ultra high-quality insulation packages

  • Proven energy savings of up to 70% 

  • A nearly completely soundproof home 

  • Faster overall construction

  • Close to seven times the life expectancy of wood structure homes

  • Unmatched weather-proofing

These homes are windproof, water and mold resistant, and even meant to resist natural disasters (tornados, hurricanes, and earthquakes).

When it makes sense, ICF construction should be at least one option you are offering clients. Who wouldn’t want a quiet, energy-efficient, durable, sustainable home at an overall lower cost to own over the long-haul?

More on the Financial Benefits of ICF

We said this kind of home winds up costing its owner less over the long-haul. But how is this possible when they see up to a 40 percent premium over the average traditional new build? 

It comes down to efficiency, safety, and resale value:

Efficiency

ICF concrete walls require nearly half the energy (read: half the cost) to heat than comparable wood-built homes. The insulation factor (R-Value) of an ICF home is more than three times that of an insulated wood-frame home. Again, lower energy costs.

Safety

Concrete ICF homes help you breathe easy because they contain no organic material. In other words, no mold, mildew, or other potentially harmful microorganisms.  Additionally, fire- and severe weather-resistance mean a safe and worry-free life in Alaska.

These factors contribute to lower insurance premiums - often to the tune of 50 percent less!

Resale Value

Beyond the savings, ICF home values are almost guaranteed to appreciate more rapidly than traditional builds over time and have proven to have higher resale values. 

If you have clients considering new construction, ICF really is an amazing process, and the benefits your clients would reap by choosing an ICF-built home go beyond any other option for a new build, really. 

For more information about ICF Construction or to arrange an introduction to our partners at Remote Alaska Solutions - thought-leaders in the Alaska homebuilding sector - call us! We’re happy to help you make the right connections.