In a world of boring listings, video marketing is one technique that real estate agents can use to rise above the competition; to make great impressions with sellers and buyers and sell more properties.
Anyone who’s looking at photos of a “spacious three bedroom” ranch in Anchorage and finds out in the tour that it’s very small knows that real estate photos are not accurate most of the time. Snapshots by itself won’t be able to showcase everything such as light quality, the vibe in the neighborhood, or the character of the property. A lot of beautiful qualities may not come through with just photographs, and if you know that the property has all the good things in it, you must show them off. And so, you ought to use video marketing, such as a Video Walkthrough of the property using Drone Technology.
Internet and photography pushed MLS networks to the top of Real Estate Marketing, but that was way back in the 1980s; video is now the most popular weapon of agents today, transforming the business in rapid ways. As you may already know, ‘God is in the details’. And video walkthroughs and other techniques in real estate video marketing have allowed realtors, brokers, and agents to show, and not just tell about the functionality and beauty of properties. And doing these through effective connections halfway through the world. This has resulted in huge commercial and residential sales.
The National Association of Realtors reports that 44% of home buyers today begin looking for homes online and 73% of them will likely list their homes with an agent who uses video. Almost all modern-day brokers reveal that real estate video marketing has become a big part of their selling strategy.
What makes a video so effective? Well, take a look at this sample from our team in DMD Real Estate Photography and be awed with how amazing a cinematic video walkthrough could look like.
And to explain it further, these are top reasons why you should go for video marketing in your campaigns.
It shows details more clearly and how spacious the property is.
Video messages are easier to grasp and will more likely be opened than the traditional way of emailing potential clients.
It saves a lot of time. Once a video is created, you can just recharge it with custom introductions depending on the content and the purpose. Old clips can always be made new.
It cements a personal connection with your clients whether they be far or near, whether they are currently in Wasilla looking for a home in Eagle River. It just simply drives deals forward faster.
The next question now stands, who is it for? Here are variety of people who needs to up the ante and work on their video marketing strategies:
Sell side agents will be able to show properties in different kinds of lights and highlight its best details.
Buy side agents will be able to attract more leads through video testimonials.
Brokers can save time training agents and also develop a good image.
Builders will be able to increase their demands and sell faster.
Architects can communicate what needs to be explained in their designs.
Inspectors will be able to explain, capture, and document their work.
Of course, the important thing to remember always is to get a professional photographer to do your campaigns rather than a newcomer who may miss the mark and cost you your career. With enough impressive video marketing campaigns in your portfolio, you can build a good name for yourself and get ahead of everyone. There are a few samples at DMD Real Estate Photography that are well-worth checking out.