They may look technical and sometimes complicated, but floor plans actually help listings stand out from the crowd. Especially in Alaska, where the real estate market is very tough. Truth is, buyers look for floor plans most of the time. It generates a lot of inquiries and converts them into viewings. It spurs the imagination, and with the thought, the listing becomes more interesting. But still, there are real estate agents who think that they are not necessary. Why is this?
A survey reveals that 80% of sellers believe that floor plans are significant when putting a property on the market. And more so, 88% of them said that it leads to successful sales.
Floor plans may not be technically necessary in selling a property, but photos and descriptions aren’t too. There are many listings that actually don’t have those. The thing with floor plans is that they are attention grabbing, and they help very much in the buyer’s decision making. They are equally important as high-quality images.
Here are Three Reasons Why
1. More than Photos, Floor Plan Help Visualize the Space Better
A research by Rightmove says that 30% of buyers will swipe through a property listing that does not have a floorplan. 1 out of 5 people will likely ignore the listing completely.
Floor plans show details that photos and descriptions are not able to provide such as the actual dimensions of space, windows, and other important measurements. They can also reveal knock-throughs and extensions, which can be unique selling features for the property. The information that a floor plan provides can definitely help buyers decide if the property is best for them; or if it is even worth viewing.
It saves time while drawing buyers into the property.
Of course, high-quality photos are important in advertising a property in its best light, and wide angle shots can very well be interesting to buyers; but some buyers can be misleading, they can be deceiving and do not portray the space accurately.
There have been a lot of viewings where the buyers end up being disappointed that the property wasn't what they thought it was from the photos they saw online. A floor plan helps avoid this kind of scenario by giving would-be tenants and buyers a clear visual of the entire property before even stepping into the door.
Viewing floor plans alongside photos will help home searchers understand the layout and space of the house; how rooms connect with each other, and how the flow of space goes inside the property. Everything is revealed and disappointing surprises can be avoided.
A clean floor plan provides the true size and potential of every room in spite of clutter that makes rooms look smaller than they actually are. Even so, if the property is currently occupied, it would be harder for the viewers to imagine the actual space.
They Must See Themselves Living in the Property
A floor plan actually does half of the agent’s job since they let potential buyers see themselves moving around the space already. Buyers look for the floor plan that the room layout, to see how the room fits in relation to the rest of the property. The most important thing for the buyers is ‘dimensions’.
Room measurements and windows and door placements help buyers imagine where they can put their furniture in, or how they would use the space. Decorations may even start coming into mind just by looking at it, or how they are going to implement changes to suit their future needs.
If you’ve already planned the move in mentally, as a buyer, you would create an unconscious emotional connection to the property and the decision to buy it won’t be too far away. Agents have it easy with a comprehensive floor plan attached to the campaign.
2. Floor Plan Marks the Property in Memory
Floor plan is the key to visualization, it lets buyers see the property clearly in their mind before and during the viewing, but what then after they’ve gone home? When buyers have viewed multiple homes, they can mix them up or even forget which had what. As house hunters look at many properties at once, a floor plan in the campaign along with other marketing campaigns will help them remember yours.
It’s the visual layout and the important details makes the property easier to remember.
The Comfort in Decision-making
Buyers are always under a certain kind of pressure. In a particular tour, they are viewing the property in a time-limit, and add the presence of the real estate agent to that. These factors may cloud their judgment about a property. This can be eased up with a floor plan.
With a floor plan available to them, they can sit down, study or look at the property again, when they find time later after they have toured the place. They will be looking at measurements later, evaluating them, and will notice parts that they overlooked earlier –which may either persuade them into viewing the property again, get it off their list, or draw closer into buying or renting it. The thing is, they are making the decision with a clear mind during their leisure time.
3. Floor Plan Adds to Your Professional Image
Floor plan gives you a market advantage and strengthens your brand.
Aside from putting your listing on top of your buyers’ list, it also shows them that you are professional enough to go the extra mile in your real estate campaigns. Word spreads and in the long run, your image as a professional agent will be solidified in people’s mind, both sellers and buyers alike. Every campaign builds up your brand and every floor plan along with great photos creates an image of an unrivaled professional in the field of real estate.
Need Help with Your Real Estate Campaigns?
DMD Real Estate Photography can help you convert your sketches to professional 2D floor plans in no time. Just provide us with the measurements and perhaps, even a rough sketch for us to assist you with the perfect floor plan for your real estate campaign. We can increase your value as an agent and put you ahead of the market with our services. Check us out at dmdrealestatephotography.com.